Here’s my guide to writing good copy that’s accessible and why it matters:
Writing copy that’s easy to read and accessible is something I really care about. And it’s not just because I have a passion for great writing. It’s because it really matters.
Have you ever been to a museum or art gallery and found that the copy introducing the exhibition is complete gobbledygook? Me too! It’s full of long sentences, long paragraphs, really clunky jargon-filled words. It’s written for the high-brow, not the general public, even though art galleries and museums are meant to be for public interest. It’s something that really grates on me.
I’m dyslexic, but I’m a copywriter and editor and I work with words all day, every day, so you could say I have an above average understanding of the English language. Yet, even I often struggle to understand this type of copywriting. So I’ve decided to create a video to explain why I care about all kinds of writing being accessible and how you can make sure yours is.
It doesn’t matter if you’re a small business or big business, serving the public or niche markets, or using a formal or informal tone-of-voice, your copy can always be accessible, easy to read AND intelligent. It’s easy to do. Just be conscious of the words you use, the length of your sentences, your paragraphs and how many ideas you clump into sentences. I could go on. Instead, watch the video and tell me what you think!
It’s my first ever video blog so I would love to know your thoughts. Hey, and any filmmakers out there, constructive criticism is welcome 😉 Let me know in the comments below, say hello on Twitter or drop me an email!
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