Freelance content writer

In an ideal world, writing has the ability to influence beliefs and behaviours. My mission is to use my writing skills to influence the better: better earth, better attitudes and better living environment for all. Be that through telling the sustainability journey of your business, researching and writing reports, inciting equality through campaigns and ideas or helping others to voice their ideals and tell their stories.

So, what does that look like?

I’m a freelance content writer, copywriter and copy-editor and I work with clients that reflect my values.

I write longform:

  • Editorial
  • Narrative essays
  • Reports 
  • Ebooks

I write content:

  • Blogs
  • Presentations
  • Social media posts

I write copy:

  • Website content 
  • Landing pages 
  • Brochures 
  • Social ads 

Topics I love to write about include the climate, sustainability, women’s issues, feminism, LGBTQ* topics, parenting and birth, the arts, disability and accessibility. 

Topics I will write about include your business, how your business attains its sustainability targets, charity work, communities, travel, beauty, green products and design. I love working with small independent businesses and freelancers – hello! – but equally I have time for established businesses that are looking to re-brand or explore a new product or idea. 

My style of writing is friendly, warm, accessible and sometimes playful. I will get to know you and your brand and adopt your tone-of-voice, but I’m all about the easy to read narrative with smooth flowing words. Hire me and you’ll find out.

My method to my madness is a three step process where I get to know you and your needs, draw up a first draft then work with you on two further drafts to get the perfect tone for your target audience. I do a lot of research, think about key words and love collaborating. Tell me your ideas!

About Freelance Writer Nici West

Hello curious friend, I’m Nici. I’m a freelance content writer, copywriter and editor living in London, UK. I’m climate curious, which means I write about the climate crisis, what businesses can do to help prevent it, and what we as individuals can do to make the earth a better place to live. I’m still educating myself and I don’t know it all, trust me. Join me on my journey to explore the beautiful complexities of it all.

I have over 10 years of experience in writing for marketing purposes and an MA in Creative Writing from the University of Manchester, studying under MJ Hyland, Geoff Ryman and Colm Toibin. I’m a short story writer, my most recent publication win is being Highly Commended for the Bridport Prize 2019. I get a kick out of writing words that clients love and bringing their ideas to life. I write a lot of website copywriting and blogs, but I also get asked to produce personal commissions such as a special poem for a 50th birthday present! Whatever you have in mind, get in touch.

I live with my long term partner and two adventurous under 5 year-olds. I also run baby-friendly creative writing workshops called Mummy Writes and an independent publishing company called Boudicca Press to give voice to underrepresented women. I LOVE working with words. I’m a creative person, so the more creative the project the better!

What People Say

I am very pleased with all the works from Nici that includes: blogs, film script and website for our business which has attracted a lot of visitors and enquiries. 100% recomended.

Tom T, Beautyfini

Nici helped us with our communications strategy, planning and messaging and also delivered a follow up workshop for staff. She is an experienced communications consultant and I’m very happy to recommend her.

Jon Boagey, Youth First

Since Nici took over our social media, we have seen our number of followers grow and by researching and becoming involved in the design and signage industry, we have successfully engaged with new clients.

Andrew Vargerson, Design East

Nici produced marketing copy and social media content for one of our client’s workshop series Start, Scale, Grow. We were really happy, the turnaround was quick and the content produced was exactly what we were looking for.

Jonathan Bannister, Make Happy

Let’s build something together.


We hired Nici to produce some articles for us for various projects including LinkedIn and a specialist magazine. Nici worked to brief well and produced high quality content that we’re really happy with.

Yusuf Muhammad, Plumis Automist

Nici is an extremely talented writer with the ability to take complex language and articulate it in a way which engages with the target audience. She is great to work with, very passionate and communicates well throughout projects. I always look forward to working with her!

Hena H, Content Architects

Working with Nici was an important key for my business. Quite easily she understood my ideas, putting, writing the rights words describing the business perfectly. Nici as well is very easy going, sweet and above all professional and talented.

Susanna Nishiyama, Susanna’s List

We approached Nici when we were looking to ensure the grammar and punctuation was correct on subtitles for a documentary we were producing. The turnaround was quick and Nici was spot on with her amends and alternative suggestions. Highly recommended.

Emma, Post Producer, Atlantic Productions

I cannot praise Nici West enough for editing, producing, and marketing my memoir, Darling Baby Mind: A Son’s Extraordinary Search for his Mother, She was highly skilled, energetic, super-efficient (she always responded promptly to e-mails and telephone calls), and not afraid to speak her mind when she felt she had a point. In short, she made the long and complicated process of turning a raw manuscript into a polished book both rewarding and thoroughly pleasant.

John de St Jorre, author of Darling Baby Mine

I contacted Nici to write me a couple of ‘verses’ for a group of my girlfriends to celebrate us all turning 50, having been friends since school age! Well, what a way with words she has!! After letting her know some details she came up trumps on her first draft!! Hope the girls love it, because I do!!

Jill Cunningham, Personal commission

I approached Nici because I was truly ‘lost for words’. I had an idea of what I wanted to say in the copy for my website but didn’t really know how to say it, especially in relation to SEO and keyword searches. Nici picked up on my ideas easily, wrote in exactly the style I wanted and that was most suitable for my customers. She made my copy rated high on SEO and readability. Can’t recommend her enough! Thank you for all your help, you superstar!

Judith Peterhoff, Judith Peterhoff Jewellery

I worked with Nici on several projects – she is very efficient and reliable. I would definitely recommend her services!

Robert Fiszer, Graphic designer
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