Blueprint for all

Blueprint for All is a non-profit that works with young people, communities and organisations to create an inclusive society in which everyone, regardless of race, ethnicity or background is provided with tangible opportunities to thrive.

They commissioned me to develop and deliver a communications and outreach strategy to promote a new careers website, My Blueprint for All, to young people from all backgrounds and to create a strong database of profiles on the site.

Outcome

During my consultation period with Blueprint for All, I produced:

A communications strategy for the best approach to launch the new website
A content strategy highlighting the importance of regular youth-led content and developing a new youth-led role of Career Ambassador to generate youth-to-youth content and promotion
Original content for blogs, newsletters, social media and adverts, from design to content and hashtags
Communications emails and texts to existing and new databases including young people, youth organisations, universities and government support centres.
Produced and facilitated a number of career workshops with young people to develop their soft skills.

Find out more: Here

Communications

Outreach

Youth marketing

Tone-of-voice

Content strategy

Newsletters

Sales emails

Social media content

Social media adverts