Optical Revolution

An independent optician who prides themselves on offering the world’s more precise eye test to achieve the sharpest vision.

They were a start-up when they approached me who were just starting to open their sites based around Essex and wanted to ensure their websites spoke directly to their ideal customer. I worked with the client to understand their unique offering and their client's interest and produced copywriting for the full site from the About Us page to the Myopia Management details.

The project required researching and learning about the various cutting-edge technologies they were employing and translating that information for their everyday customers. I also produced a series of in-store posters and social media adverts for this client during the website project.

Course outline

Otherwise known as short-sightedness, myopia can develop at any stage of life. Approximately 1 in 3 people in the UK are affected by myopia and this number is increasing year on year. The earlier it starts, the higher the risk of eye problems. Our myopia management program provides a non-surgical treatment to correct myopia. We offer various treatment options to fit your lifestyle, ranging from orthokeratology lenses to ortho k contacts.

Read the full website copywriting - Here