Project
Waseeya is a start-up who’ve produced a digital legacy app that enables users to organise family assets, store important documents such as a will and create and share special memories for loved ones when they pass.
Brief
I’ve worked with Waseeya on a number of projects helping them boost their start-up, from copywriting their full FAQs for the knowledge hub area of their website to writing a content strategy and thought-leadership ideas to SEO blog writing. My latest venture includes a series of blogs focused on the kinds of questions their potential clients will be asking and is soon to launch on their website.
Sample
How well do you really know your partner or loved one? Many of us may think we know our loved ones as well as they know themselves. We know what food they like, their favourite people and their hopes and dreams. But do we really know about what matters to them the most? Do you know their final wishes? Or what they would want to happen to their assets if they were to pass away? Or which charity they would choose to leave a donation to in their will?
Spending your life with someone isn’t necessarily only about knowing how they want to spend their days, but knowing what they want to happen in the event of their death. This knowledge - along with finding out where they’ve stored all of their wishes, passwords and important documents - can save you a lot of unnecessary stress if something happens to your loved one.
Read more about Waseeya
Here