Content writing campaign
An intuition business coach
by Nici West
Project
My client was an entrepreneur and solo business owner turned business coach, using intuition as his unique selling point to enhance his client's ability to achieve.
Brief
This was a ghost-written project to produce a series of LinkedIn articles exploring the links between entrepreneurship, professionalism and intuition. I worked with my client to interview them about their life experiences and the advice they wanted to share with their potential clients. I then worked to organize and structure the spoken interviews into theme-related groups and turned them into a series of first-person written articles, each one telling a unique story. It was very important that these pieces remained personality-led and had an edge of lyricism to them. This was one of my favourite projects to work on as it was such a personal piece, exploring my client's historical challenges and traumatic experiences, and how they personally used this to drive their business. I love projects where I get to know my client first through a series of meetings or interviews and figure out ways I can bring their personality and own experiences into their written work.
Sample
As this was a ghost-written project I can’t share the words. But I wish I could, as it’s a captivating read!
PROJECT
Spread the word
