How to write good copy that’s accessible and why it matters

Writing copy that’s easy to read and accessible is something I really care about. And it’s not just because I have a passion for great writing. It’s because it really matters.

What is the bl**p is copywriting and why do I need it?

Questions I get asked all the time, especially by well-meaning family members. ’What’s copywriting? Does it mean you copy stuff? I could do that!’