What have I been doing lately? Since returning to work a few months ago I’ve created website copywriting for an independent opticians and a heritage music studio in Soho, I’ve edited interviews for an arts and culture magazine and I’ve helped a business coach write their part memoir, part business essay collection.
Writing copy that’s easy to read and accessible is something I really care about. And it’s not just because I have a passion for great writing. It’s because it really matters.
What makes a jewellery maker tick? Judith Peterhoff takes the stage for Start-up Stories 2
Questions I get asked all the time, especially by well-meaning family members. ’What’s copywriting? Does it mean you copy stuff? I could do that!’
I recently completed a copywriting project for a new business: Judith Peterhoff Jewellery. Judith asked me to produce SEO website copywriting and product descriptions.
Copywriting blunders can sometimes be witty, poetic or even sentimental.