Writing copy that’s easy to read and accessible is something I really care about. And it’s not just because I have a passion for great writing. It’s because it really matters. Continue reading How to write good copy that’s accessible and why it matters
What makes a jewellery maker tick? Judith Peterhoff takes the stage for Start-up Stories 2 Continue reading Start-up Stories 2. Judith Peterhoff Jewellery
Questions I get asked all the time, especially by well-meaning family members. ’What’s copywriting? Does it mean you copy stuff? I could do that!’ Continue reading What is the bl**p is copywriting and why do I need it?
I recently completed a copywriting project for a new business: Judith Peterhoff Jewellery. Judith asked me to produce SEO website copywriting and product descriptions. Continue reading Website copywriting for a jewellery designer
Copywriting blunders can sometimes be witty, poetic or even sentimental. Continue reading Copywriting at its best