by Nici West
Are you thinking of working with a freelance copywriter?
Curious about my fiction writing? I was on the shortlist for the Bridport Prize 2019!
What are the benefits of working with a creative copywriter?
🤸🏽♂️CreativityWe all think we have it, but it can take years to learn how to utilise it, especially for business. I’ve been employing my creativity for years and have used it to help many businesses tell their story.
💡 Fresh ideasThat blank page can be intimidating, especially if you’re not used to working with an empty page. I have tools and techniques to help get those ideas flowing and help recognise a good idea from a dud one.
🌲 Systems thinkingI can help you see the trees through the forest. Managers, CEOs, and Leaders can often be too close to the project to sustain that wider perspective. As an outsider to your organisation, I can keep a view of the big picture and help maintain clarity. #
💻️ Research, research, researchAn often underrated aspect of a project! Successful copywriting uses research about topic, theme, industry, competitors and keywords.
💖 EmotionsNo story is complete without a bit of emotion. Copywriters feed emotion into their work through word and rhythm.
🤲🏾ComparisionWhat are others in your field doing well and who gives you the ick? This is step one in finding out what action you need to take.
How to work with a freelance creative copywriterWe freelance copywriters love working with humans. Don’t be afraid to discuss what you want and work through feedback and drafts to help us get it exactly right for you.
CollaborateDon’t be afraid to get stuck in with ideas! Even if you feel like they’re not fully formed yet or you don’t know what you’re talking about. We love your input, and you’re what makes your business unique.
Draft and re-draftAny creative process, whether it’s design, arts and crafts, or writing, takes a few rounds of creativity to get it right. Don’t expect your perfect piece of writing on the first draft!
Be honestI wish I want: A handy tool to use when thinking about feedback. What do you like about the content so far and what else would you like to see?
Leave space for ideasAs nice as it is to see your own ideas brought to fruition, you’ve hired a freelancer for a reason! Let them make their mark too, you never know what they might come up with.
Want to have a chat about your latest copywriting or content-writing project? Drop me a line.
Why mission mattersWords can change the world. Really.
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